CAYAT : LE POUVOIR D'UNE ADHÉSION ENGAGÉE (ARTICLE DE PRESSE)

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(CAYAT : LE POUVOIR D'UNE ADHÉSION ENGAGÉE)

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Date/Heure :		Sigle : Code :
Nom Long :	JACQUES PRÉVERT	Nom (Anglais) : CAYAT: the power of a committed membership
		Résumé (Anglais) :
Résumé :	La coopérative de cacao certifiée Fairtrade CAYAT est basée en Côte d'Ivoire. Créée en 2010 par 283 membres fondateurs, elle a pour objectif de faciliter la collecte et la vente de cacao et de café et de contribuer au bien-être des agriculteurs et de leurs familles. Elle s'est rapidement développée et compte maintenant plus de 3000 JACQUES PRÉVERT agriculteurs.	Mrs. Awa Bamba, Director General of CAYAT, explains how the cooperative has been able to grow its membership base so fast while keeping it informed and engaged. She also talks about their priorities for investing the Fairtrade Premium and the challenges faced by the cooperative. Q: In your view, what are the reasons why the number of CAYAT members has increased so rapidly? Awa Bamba (AB): We saw a rapid growth from 2012 onwards when we gained Fairtrade certification and started receiving Fairtrade Premium funds. With the Premium, the cooperative has been able to strengthen its organizational, technical and logistical capacities. Besides that, I believe the cooperative has been able to gain the loyalty of its members by providing good remuneration for their produce, good governance, transparent use of the Premium and a strong commitment towards sustainable development. I believe these are the basis for the growth of our membership. Q: What are you doing to maintain the commitment of your members and to continuously inform them of their rights and responsibilities? AB: We have a very transparent governance structure and very transparent internal communication. We hold regular meetings with members to keep them informed about the latest developments and we organize trainings for them on the principles of the cooperative. Q: You have also set up a radio station. What are the main themes being broadcasted? AB: CAYAT Radio was set up with funds from the Fairtrade Premium and has since been an important vehicle to facilitate communication with members and promote cohesion among them. The motto of the radio station is
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modification :	2020-12-27 01:51:37 création : 2020-12-26 20:55:12

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